Top award recognizes website and brand campaign launch

MelroseWakefield Healthcare took home the Best of New England award for its website and brand campaign launch at The New England Society for Healthcare Communications (NESHCo) 29th annual Lamplighter Awards. The Best in New England Award recognizes the outstanding achievement of a well-planned, exceptionally executed, total campaign. The recipient is selected annually from all of the Gold Lamplighter winners.

MelroseWakefield Healthcare also won a Gold Lamplighter award for the website and brand campaign launch and an Award of Excellence in the Media Relations category for the Robotic Surgery Program.

NESHCo honored more than 65 hospitals, healthcare facilities and marketing/advertising agencies for excellence in marketing, public relations and communications at the Lamplighter Awards at their annual conference held in Providence, Rhode Island.

Altogether, organizations throughout New England were recognized for their excellence in healthcare communications with a combined 281 awards, representing 78 Gold Lamplighter awards, 72 Silver Lamplighter awards and 61 Awards of Excellence.

The Lamplighters were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2019 competition totaled 381 entries which were judged by the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS), Healthcare Planning & Marketing Society of New Jersey (HPMSNJ), Georgia Society for Healthcare Marketing & Public Relations (GSHMPR), Illinois Society for Healthcare Marketing and Public Relations (ISHMPR), Indiana Healthcare Marketing and Public Relations Society (IHMPRS), and Michigan Society for Healthcare Planning and Marketing (MSHPM)

“The Lamplighter Awards are an unbelievable testament to excellence in healthcare marketing and communications, and a wonderful way for our recipients to be recognized among their peers and colleagues for the work that they do,” stated Mike O’Farrell, Director, Marketing & Communications at Lawrence & Memorial Hospital in New London, CT and current NESHCo President.